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Analogies & Emotions
Dove "Real Beauty Sketch"
Dove “Real Beauty Sketches” uses emotion and vulnerability to sell confidence and self-acceptance rather than simply promoting beauty products. The ad compares how women see themselves versus how others see them, using the sketch artist as an analogy for insecurity and how we see ourselves.
Barbie "Barbie Is"
The Barbie “This Barbie Is…” campaign sells feelings of empowerment, nostalgia and self-expression instead of focusing only on dolls. The campaign uses Barbie as an analogy for possibility and identity, encouraging young people to imagine themselves in different roles and worlds.
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